GolfClubs4Cash

SEO

Who are GolfClubs4Cash?

Founded in 2012, GolfClubs4Cash are Europe’s biggest second-hand golf equipment supplier, who are committed to making golfing affordable for all. Operating online and with stores in Edinburgh & Warrington & the experts in buying and selling used golf equipment.

The Challenge

GolfClubs4Cash faced several challenges, including shifting emphasis from eBay to drive more direct sales and reduce CPA, investing in SEO to drive sales and revenue, migrating the site from WordPress to Shopify to maintain organic visibility, improving technical SEO and onsite optimisation for better search engine indexing, and doubling the site's 1% conversion rate.

Project Objectives

The project objectives were to shift emphasis away from eBay and drive more direct sales through the site to reduce the CPA (cost per acquisition), invest in SEO to drive sales and revenue through organic traffic, maintain organic visibility during the migration from WordPress to Shopify, enhance technical SEO and onsite optimisation for better search engine indexing, and double the site's conversion rate from 1% across all channels with developmental help.

The Solution

The solution involved migrating the site from WordPress to Shopify to maintain existing organic visibility, implementing technical fixes and onsite optimisation to improve search engine indexing, developing a solid content strategy to increase the quality and quantity of organic traffic, and providing developmental help to double the site's conversion rate from 1% across all channels.

The Results

The results included a higher conversion rate resulting in more sales, increased purchases from branded searches such as Callaway, a 626% increase in organic revenue from August 2021 to August 2022, an additional £1.1 million in organic revenue through the site, a 170% year-over-year increase in organic revenue, more than doubling the organic conversion rate, over £1 million in additional revenue within 12 months, a 51% year-over-year increase in organic traffic, a 547% uplift in organic conversions, a 20% year-over-year uplift in average session duration, and being a finalist for the UK Search Awards 2022.