Paid Search

High-impact Pay-Per-Click management

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Paid search - or Pay Per Click (PPC) is a high-impact strategy which drives prominence on the search engine results page (SERP), and no paid media strategy should be without it.

Great PPC delivers notable spikes in reach, along with more website visits from browsers actively searching for your products or services across a variety of platforms including search engines, YouTube, Bing Ads etc. A layered campaign that’s tailored to your audience and (often multiple) goals means a huge increase in qualified leads.

Our proven track record of success in Paid Search for clients spans eCommerce (e.g. fashion, luxury goods and sports & nutrition) and products/services including hazardous waste services and home improvement.

Our Paid Search approach is led by the data - we carry out in-depth keyword research to fully understand which keywords people are using to find your products and services. We’ll also drill down to identify which landing page is right for which search terms. Focusing on these details is a fast track to great results.

While many agencies tell you they use PPC to capture potential customers and convert them into sales/leads, few have the experience to deliver tailored, data-led results the way we do at Fueld. Our Paid Search team delivers impressive results for clients with a focus on Return On Ad Spend (ROAS) for continuous campaign growth. We also work with clients that have seen increased Cost Per Acquisition (CPA) to improve campaign efficiency and long-term return on investment.

Interested to know how Bing Ads could bolster your online presence?
Bing Ads is often ignored, but it’s a great way of boosting revenue streams and it converts at a higher rate than Google Ads, often with higher average order values. The volume may be lower, but Bing is a rapidly growing search engine with 9% market share and it reaches additional audiences across Yahoo and DuckDuckGo. It’s particularly useful for audiences in the USA and China.

Performance Max

What is Performance Max?

Google Performance Max is a goal-based campaign type that drives real-time digital marketing for eCommerce businesses across Google's Ad Channels from a single campaign. This means showcasing your products and services across Google Search, YouTube, Gmail and over 2 million websites on the Google Display Network.

Performance Max uses Google's automation platform to provide real-time Smart Bidding to deliver improved budget and creative optimisation to maximise conversions and generate more sales.

Performance Max has replaced Smart Shopping campaigns and uses a variety of text, image and video-based content to generate leads and sales. It reaches customers at numerous stages of the buying journey, meaning sales are far more likely.

We’ve regularly made clients’ marketing campaigns more profitable by using Performance Max. In our experience, Performance Max often outshines traditional Google shopping campaigns and can deliver a much higher Return On Advertising Spend (ROAS).

Performance Max is a great way to achieve brand awareness, sales and retention, making your marketing budget go further.

Fuel your Performance Max:

  • Build your presence across a network of 2 million sites

  • Boost brand awareness and drive more sales

  • Re-target audience segments

Display Ads

Boost brand awareness and re-engage previous visitors

The global Google Display Network (GDN) is a powerful collection of over 2 million websites, apps and videos where your Google Ads can be seen. It includes Gmail, YouTube, news pages and blogs and allows you to tailor your campaign to defined and granular demographics such as browsing habits, interests and intent.

This brings powerful possibilities to warm your audience up to your products and services, delivering dynamic display ads to drive more brand awareness and engagement.

GDN also helps you re-engage with previous visitors to your site, using tactical remarketing campaigns to bring your products and services closer to the people who are looking for them.

Fuel your Display:

  • Uncover relevant browsers with serious intent

  • Re-engage previous site visitors

  • Targeted audience reach

YouTude Ads

Deliver effective video marketing

YouTube is the second-most visited website in the world, and you can’t afford not to have a presence there. It offers a suite of tools to ensure you target your ads to the right people, using specific channels and topics for optimum results.

Video marketing is one of the most effective ways to showcase your products and services, and grow your business. And it’s now turning into a TV channel where younger audiences head to search, learn and be entertained, so it’s an extremely effective place to advertise.

YouTube offers amazing potential for brand awareness. We design powerful and strategic video marketing campaigns that are in line with your business goals. 

Fuel your YouTube presence:

  • Exploit the potential of video marketing

  • Build your visual brand

  • Engage customers at the moment they're ready to buy

Reporting & Planning

Get full insight into your campaigns

With Fueld’s Paid Search services, accountability is everything. We understand that if you’re investing in Paid Search, you’ll expect to see an impressive return on investment.

We assign a dedicated account manager to every client, prioritising a personalised service instead of hiding behind software platforms. So there will always be someone on the end of the phone ready to help.

Our regular reporting system helps you understand the performance of your paid media campaigns in an accessible and informative way. We meet regularly with you to talk you through your results and help you analyse the performance of the work we’re doing. This helps us understand the peaks and troughs of your performance to ensure that we’re always allocating your budget in the most effective way.

What you can expect from us:

● Dedicated account management for every client
● Highlighted campaign results (leads/sales)
● Insights into how these results were achieved
● Guidance on how to make further improvements
● Data is compared month-on-month (MOM) and year-on-year (YOY) to track progress
● Media planning to reflect your budget

Fuel your Results:

  • Dedicated account management

  • Identify further areas for improvement

  • Keep a watching brief on performance