Who We Are
Powered by creativity, guided by data
We’re a tenacious, capable team of commercial strategists and business growth experts with a wealth of proven expertise across digital marketing. Using the combined power of creativity and data, we partner with ambitious eCommerce and service-based brands to achieve measurable and often dramatic business growth.
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Our Staff


An expert in SEO strategy, content planning, and technical optimisation.
‘’I create strategies with ROI at the centre of the entire approach. Improving the efficiency of processes, and making sure the work we do is at the forefront of SEO best practices are the parts of my role I most enjoy.’’


An experienced digital advertising specialist with a focus on eCommerce and the luxury sector, primarily in targeting Ultra High Net Worth Individuals.
“There’s nothing more rewarding than getting stuck into data, finding opportunities for growth and delivering exceptional results. My role covers search, display and video across the Google and Bing networks. A typical day could see me meeting with clients, campaign planning for upcoming events, technical data analysis and optimisation.”


A performance marketing and brand specialist with extensive experience in eCommerce and a rich background in the cycling and fitness sectors.
“From startups to established brands, I've delivered success across hundreds of campaigns, taking great satisfaction from working closely with clients to understand and overcome all types of marketing challenges.”


Scarlet takes the lead with our technical SEO department, often solving complex issues and guiding our clients through big web migration projects.


Ilaria is the glue between all departments and our go-to person for all client management. Having a wealth of experience with big London agencies, Ilaria brings a fresh dynamic to client management and often simplifies complex campaigns through her eagle-eyed processes.
Catering for your audience
Laser-sharp targeting
Our approach is designed to increase the quality and quantity of your leads, sales and audience engagement.
We define, refine and captivate your target audience, cherry-picking from our suite of digital marketing services to tailor a personalised growth plan for your brand.
Your Leadership Team


An experienced business consultant with an abundance of digital marketing expertise, leading creative teams to commercial success.
“Overseeing client delivery, ensuring our customers always get the very best service from the Fueld team, keeping standards at their highest whilst constantly refining our approach”


A commercial strategist and leader that simplifies the digital marketing landscape, exploring new markets to evolve the Fueld offering and to accelerate client results.
“I’m responsible for overseeing the seamless delivery of our clients' marketing campaigns and ensuring our agency is accountable every step of the way. ROI and transparency is at the heart of our ethos.”


Brian Mansfield came highly recommended from a number of industry peers and joined our exec team as business consultant in 2022.
Brian’s support provides a blend of operational and commercial expertise and has been integral to the growth and development of Fueld since joining.


Mike made his name in business through transforming a bankrupt squash club into the world’s largest chain of fitness clubs. With Mike as CEO, Fitness First had 550 clubs in 21 Countries across the world, with 1.5 million members and 20,000 employees.
When Mike isn't guiding and advising the commercial and leadership teams, he can often be found cruising the med.
Maximise investment
ROI is everything
Return on investment sits at the core of all our activities, generating the very best results for your budget. Our creative, data-driven approach maximises your investment, regardless of size, while transparently managing expectations.
Our ethos
A commercially focused, strategic approach
There’s no fixed, off-the-peg process here.
First, we get to know you and your marketplace. Our recommendations are always informed by what success looks like to you, because you’re the expert in your business and each client is unique. Our accurate and transparent reporting helps you track progress in the areas that matter most to you, and easily identify areas for further growth.