Since Google performance max was released in November 2021, we’ve been spending a lot of time getting to grips with it and understanding how to utilise it best to see a worthy increase in revenue and return on ad spend (ROAS).
Since ads need to draw in specific audiences at specific times, it’s vital they are adaptable and highly personalised. This is what RSAs do.
Google puts users at the forefront of their considerations when indexing your website. A user’s experience upon entering your website is key to how favourably Google will view your website.