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The
latest

We provide regular commentary on what’s going on in the digital marketing space. Browse our blogs and articles below, and keep an eye on this page to be the first to know about the latest developments that matter to you.

Being an Intern at Fueld

Hello, I’m Alicia Cripps, and over the past month, I’ve had the amazing opportunity to intern at Fueld. Here’s how my experience went: As a Fashion Marketing and Management student, I’m drawn to the cross-over between creativity and business strategy, where digital marketing plays an important role. With brands emphasising their digital presence, I recognised […]

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A week at Fueld on Work Experience

Hi, my name is Matthew and I’ve worked at Fueld for 3 days for my year 10 work experience here’s what I’ve learnt. This is my blog having worked at Fueld. Fueld is a digital marketing company which promotes and boosts business online via three main methods: SEO (Search Engine Optimisation) and Content creation, Paid […]

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Why /1000 URLs in Google Search Console Aren’t a Problem

If you’ve noticed a sudden spike in pages returning 404 errors or marked as “Duplicate, Google chose different canonical than user” in your Google Search Console during the first half of 2024, you might be alarmed. But rest assured, there’s no need to panic or take drastic action. What Are /1000 URLs? These URLs, with […]

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My Key Takeaways from the Active Campaign Study Hall

We’ve been using ActiveCampaign for a number of months now, mainly to help us integrate helpful lead forms on our website, but we knew the platform was capable of much more! Luckily the timing of the Active Campaign Study Hall in London was perfect, I went along with an open mind to walk away with […]

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Is AI the newest member of your team?

We think it might be… 18 months ago each piece of written content produced by our agency would have been hand-crafted by a human. 100% researched, proof-checked and shared We loved it like that… We didn’t see any reason for change. It was authentic! But change was inevitable- Artificial intelligence (AI) is advancing rapidly, but […]

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Google Analytics: Understanding the Conversion Funnel and User Explorer

Google Analytics can be challenging to wrap your head around. There are so many metrics available for tracking, and so many tweaks you can make to better understand the way traffic interacts with your website. One visualisation of this is the Conversion Funnel. 

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What is Google Performance Max, and what does it do?

Since Google performance max was released in November 2021, we’ve been spending a lot of time getting to grips with it and understanding how to utilise it best to see a worthy increase in revenue and return on ad spend (ROAS).

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What you need to know about Responsive Search Ads

Since ads need to draw in specific audiences at specific times, it’s vital they are adaptable and highly personalised. This is what RSAs do.

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Destination requirements: What do they mean for your website?

Google puts users at the forefront of their considerations when indexing your website. A user’s experience upon entering your website is key to how favourably Google will view your website.

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