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We provide regular commentary on what’s going on in the digital marketing space. Browse our blogs and articles below, and keep an eye on this page to be the first to know about the latest developments that matter to you.

My Key Takeaways from the Active Campaign Study Hall
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Is AI the newest member of your team?

We think it might be… 18 months ago each piece of written content produced by our agency would have been hand-crafted by a human. 100% researched, proof-checked and shared We loved it like that… We didn’t see any reason for change. It was authentic! But change was inevitable- Artificial intelligence (AI) is advancing rapidly, but […]

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Google Analytics: Understanding the Conversion Funnel and User Explorer

Google Analytics can be challenging to wrap your head around. There are so many metrics available for tracking, and so many tweaks you can make to better understand the way traffic interacts with your website. One visualisation of this is the Conversion Funnel. 

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What is Google Performance Max, and what does it do?

Since Google performance max was released in November 2021, we’ve been spending a lot of time getting to grips with it and understanding how to utilise it best to see a worthy increase in revenue and return on ad spend (ROAS).

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What you need to know about Responsive Search Ads

Since ads need to draw in specific audiences at specific times, it’s vital they are adaptable and highly personalised. This is what RSAs do.

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Destination requirements: What do they mean for your website?

Google puts users at the forefront of their considerations when indexing your website. A user’s experience upon entering your website is key to how favourably Google will view your website.

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