Bath Luxury Rentals

PPC, Google Ads

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Who are Bath Luxury Rentals?

Bath Luxury Rentals presents various accommodations, from charming Georgian Town Houses to unique apartments and expansive homes. Their properties cater to cosy retreats for two and spacious settings for groups of 16 or more, ensuring an unforgettable stay to cherish.

The Challenge

Bath Luxury Rentals was seeking a strategic advertising agency capable of boosting their online bookings among large groups looking for luxury accommodation in Bath. They needed a partner who could develop and execute a targeted advertising strategy to effectively reach and engage this specific market segment, ultimately increasing their booking rates and maximising their return on investment.

Project Objectives

Increase brand awareness of Bath Luxury Rentals to highly targeted audiences and boost online bookings for luxury properties among large groups.

The Solution

We developed a highly targeted Google Search Ads strategy designed to reach customers specifically searching for luxury accommodations in Bath, catering to the needs of large groups. This approach ensures that our ads are displayed to the right audience, driving more relevant traffic and boosting bookings for our premium properties.

The Results

We regularly optimised our keywords and ads to ensure that only the most effective elements were running, which dramatically increased the conversion rate. Through careful bidding and budget management, we captured more enquiries at a lower cost per acquisition, eliminating wasted spend on underperforming campaigns.

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Digital Strategists..
Commercial Thinkers..

"The team at Fueld were fantastic! They helped us boost our online bookings drastically between 2022 - 2024 meaning we beat our targets considerably. Their team are incredibly knowledgeable and approachable, always forthcoming with new ideas and available to answer any questions that crop up" - Mark Whittington

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The Project Team

Callum Davies

Head of Product/Search

Emily Deaville

Paid Media Account Manager

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Paid Search (PPC)
SEO
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Golf Clubs 4 Cash – SEO

GolfClubs4Cash

SEO

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Who are GolfClubs4Cash?

Founded in 2012, GolfClubs4Cash are Europe’s biggest second-hand golf equipment supplier, who are committed to making golfing affordable for all. Operating online and with stores in Edinburgh & Warrington & the experts in buying and selling used golf equipment.

The Challenge

GolfClubs4Cash faced several challenges, including shifting emphasis from eBay to drive more direct sales and reduce CPA, investing in SEO to drive sales and revenue, migrating the site from WordPress to Shopify to maintain organic visibility, improving technical SEO and onsite optimisation for better search engine indexing, and doubling the site's 1% conversion rate.

Project Objectives

The project objectives were to shift emphasis away from eBay and drive more direct sales through the site to reduce the CPA (cost per acquisition), invest in SEO to drive sales and revenue through organic traffic, maintain organic visibility during the migration from WordPress to Shopify, enhance technical SEO and onsite optimisation for better search engine indexing, and double the site's conversion rate from 1% across all channels with developmental help.

The Solution

The solution involved migrating the site from WordPress to Shopify to maintain existing organic visibility, implementing technical fixes and onsite optimisation to improve search engine indexing, developing a solid content strategy to increase the quality and quantity of organic traffic, and providing developmental help to double the site's conversion rate from 1% across all channels.

The Results

The results included a higher conversion rate resulting in more sales, increased purchases from branded searches such as Callaway, a 626% increase in organic revenue from August 2021 to August 2022, an additional £1.1 million in organic revenue through the site, a 170% year-over-year increase in organic revenue, more than doubling the organic conversion rate, over £1 million in additional revenue within 12 months, a 51% year-over-year increase in organic traffic, a 547% uplift in organic conversions, a 20% year-over-year uplift in average session duration, and being a finalist for the UK Search Awards 2022.

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Digital Strategists..
Commercial Thinkers..

""Working with Fueld has been transformational for the entire business" "

- Dean Cracknell, Marketing Director

Free Growth Consultation

Free 20 minute growth consultation for your business with a marketing expert

Apply Now

More Case Studies

All
Paid Search (PPC)
SEO
Social Media
Golf Clubs 4 Cash – SEO