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Pretty Lavish – Paid Media

Case Study

Paid Search (PPC)


Social Media

About the client

Pretty Lavish is a British fashion brand built to inspire our community to be the best version of themselves and celebrate their individualities. We are bridging the gap between the high street and designer brands by designing quality, timeless and versatile designs that can be worn day to night, season to season, and loved for years to come. Recognised for our sophisticated occasionwear, luxury knitwear and more recently our sleek and modern bridesmaid’s collection.

How we helped

Pretty Lavish was looking for a strategic Ads agency specialist capable of defining and reaching precise, high intent audiences looking to purchase from a fashionable and affordable brand for the first time.

Through extensive testing and agile, responsive campaigns, Fueld were well positioned to help Pretty Lavish achieve strong ROAS targets with a full funnel approach that introduced new audiences to the brand, built understanding and desire of the product ranges and ultimately drove revenue at scale.

Fueld’s experience of applying a business-centric approach to performance reporting allows our clients to cut through the noise to focus on what our work equates to in real time ROI.

Client Goals:
Reach highly targeted new audiences who are ready to purchase

Increase blended ROAS to drive strong revenue month on month

Test and learn which audiences, creatives and ranges convert best to maximise profitability of paid social campaigns

Accelerate growth of the Pretty Lavish brand among all relevant audience segments






Revenue MoM



CPA decrease YoY

The Solution

Through extensive testing Fueld refined audiences down to the most engaged and high intent cohorts, balancing efficiency with volume to drive real value for Pretty Lavish.

We constantly optimise campaigns and creatives to deliver the strongest possible ROAS, at an efficient CPA and at scale to increase revenue, while also driving awareness of the brand and product ranges.

The Results:

ROAS +540%

Monthly Revenue + 309%

CPA -114%

"Working with Fueld has been transformational for the entire business"

Stephanie Frost