Who are Pretty Lavish?
Pretty Lavish is a British fashion brand built to inspire our community to be the best version of themselves and celebrate their individualities. We are bridging the gap between the high street and designer brands by designing quality, timeless and versatile designs that can be worn day to night, season to season, and loved for years to come. Recognised for our sophisticated occasionwear, luxury knitwear and more recently our sleek and modern bridesmaid’s collection.
The Challenge
Pretty Lavish needed a strategic Ads agency specialist to define and reach precise, high-intent audiences looking to purchase from a fashionable and affordable brand for the first time.
Project Objectives
The project objectives were to reach highly targeted new audiences who are ready to purchase, increase blended ROAS (Return on Ad Spend) to drive strong revenue month on month, test and learn which audiences, creatives, and product ranges convert best to maximise the profitability of paid social campaigns, and accelerate the growth of the Pretty Lavish brand among all relevant audience segments.
The Solution
Through extensive testing Fueld refined audiences down to the most engaged and high intent cohorts, balancing efficiency with volume to drive real value for Pretty Lavish. We constantly optimise campaigns and creatives to deliver the strongest possible ROAS, at an efficient CPA and at scale to increase revenue, while also driving awareness of the brand and product ranges.
The Results
The campaign yielded impressive results, including a substantial 540% increase in ROAS, a remarkable 309% boost in monthly revenue, and a significant 114% reduction in CPA. These outcomes demonstrate the effectiveness of our strategic approach in driving both profitability and growth for Pretty Lavish.
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"Working with Fueld has been transformational for the entire business. Pretty Lavish is flourishing and the results we have seen in these last few years have been outstanding" - Stephanie Frost
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