Paid Social
Effective and tailored Paid Social Campaigns
Get in TouchOur Paid Social team is dedicated to driving your business growth through targeted advertising on social media platforms. We are a dynamic group of creative strategists, data analysts, and meticulous planners who specialise in understanding your audience’s behaviour and preferences.
What Can Our Paid Social Team Do For Your Brand?
We recognise that no two businesses are the same and your marketing strategy should be customised to suit your business goals.
By leveraging precise data and insights, Our Paid Social team craft compelling ad campaigns that reach your ideal customers and convert engagement into tangible results. We apply a blended approach of paid social advertising to support organic posts. We do this to to reach targeted audience cohorts, maximise audience visibility and turn browsers into buyers.
Our Four Main Pillars of Paid Social:
Meta Ads
Meta (Facebook & Instagram) advertising uses extensive and detailed audience targeting tools to reach your ideal customers. By leveraging advanced predictive algorithms, we use both our data and your data to identify and convert user intent. This service helps spread brand awareness, create engagement with your content, and drive direct sales efficiently. With Meta's precise targeting and our expertise, we ensure high return on ad spend (ROAS), making your advertising budget work harder and delivering better results.
LinkedIn advertising offers highly targeted reach based on job titles, industry, company profiles, and connections. This ensures your message reaches the right decision-makers when they are most engaged with their industry. By targeting specific professional demographics, we help you connect with key influencers and potential clients. This service benefits your business by increasing brand visibility among industry leaders, driving high-quality leads, and fostering valuable professional relationships, all while ensuring your marketing efforts are efficient and effective.
TikTok
TikTok advertising delivers your content to audiences based on the content they engage with, their interests, and their behaviour. By leveraging TikTok's algorithm, we ensure your ads reach users who are most likely to be interested in your products or services. This benefits your business by building brand awareness, generating high levels of engagement, and ultimately driving valuable actions such as website visits, app downloads, or purchases. Our expertise helps create compelling, shareable content that resonates with your target audience, maximising your campaign's impact.
Pinterest advertising reaches audiences who are actively seeking inspiration with highly targeted messaging. By placing your ads in front of users planning their next project, holiday, or style upgrade, we ensure your brand is considered at the perfect moment. This benefits your business by driving high-intent traffic to your site, increasing brand awareness, and encouraging users to save and share your content. Our expertise in creating visually appealing and engaging ads helps convert Pinterest browsers into loyal customers.
Other than the core Paid Social services, we also cover:
Pixel and Conversion API Tracking
Pixel and Conversion API Tracking ensures your campaigns are fully tracked and optimised for match rates, providing the most accurate conversion data possible. This precision allows for better targeting and more effective ad spend, leading to improved campaign performance and higher ROI. Enhance your tracking today to maximise your advertising results!
Programmatic
Programmatic advertising delivers your content to highly targeted audiences beyond social channels, utilising placements such as Native, Connected TV, Digital Out of Home, and Contextually Placed Digital Display. This broad reach ensures your brand engages with the right audience at the right time, boosting visibility and driving conversions. Elevate your marketing strategy with programmatic today!
Attribution Modelling
Attribution Modelling helps you interpret campaign data to understand the role paid social plays in your consumer journeys. By accurately tracking interactions, we provide insights into which channels and strategies drive conversions, optimising your marketing efforts and improving ROI. Gain deeper insights into your campaigns and enhance your strategy with attribution modelling today!
Who We Work With
Our department excels in serving clients across various industries, including retail, hospitality, healthcare, and professional services. By understanding the unique needs and preferences of your market, we tailor our strategies to maximise your advertising spend’s impact. Whether you aim to boost foot traffic, increase online sales, or enhance brand awareness. Our expertise in paid social advertising ensures your business achieves its goals.
Take a look at our case studies to see some of our recent Fueld paid social clients!
Ready to take your social advertising to the next level?
Contact our expert team today and start driving real results for your business!
Talk to Us
Paid Social News
Advancements and changes across social media is constant, and often hard to keep up with. We’ll do it for you. Check out our Fueld news page and stay up-to-date.
Paid Social FAQs:
Campaigns can start from as little as £1,000 per month and can scale based on performance. For a full-funnel approach to drive awareness to new audiences, to build consideration and understanding of your brand and to drive direct conversions we would typically recommend a starting budget of around £5,000 per month
We will work with your team to establish the most effective way to create your social ads copy – we can write this for you, you can write this in your preferred tone of voice, or we can work collaboratively to create copy that works for you and our target audiences
We typically suggest running campaigns for an initial 4-6 weeks to benchmark performance and start making optimisations, however, you may see results in as little as a few days from us launching your campaigns
This depends on your brand, your objectives and your target audiences. For example, older demographics may be easier to reach and engage on Facebook, while younger audiences may spend more time consuming content on TikTok. We’ll work closely with you to establish the right approach and channels to achieve your goals
This can change from campaign to campaign, and we’ll discuss and agree on this with you before we go live. Some common metrics we use to measure success are clicks, number of purchases, engagements, revenue generated and ROAS (Return on Ad Spend)
Why choose Fueld?
We’re a tenacious, capable team of commercial strategists and Industry experts experts with a wealth of proven expertise across digital marketing. Using the combined power of creativity and data, we partner with ambitious eCommerce and service-based brands to achieve measurable and often dramatic business growth.
If you’d like to achieve measurable business growth and are open to hearing how Fueld can help you please book a call with our Industry experts or pop into our office based in Bath!