Marketing
Google Analytics: Understanding the Conversion Funnel and User Explorer
The Conversion funnel is found in the Conversions section of Google Analytics, under Funnel Visualisation.
News
What is Google Performance Max, and what does it do?
Performance max is a new campaign type that allows advertisers to control ads across all of Google’s ad spots, from just one PPC campaign.
- July 8, 2022
Marketing, News
What you need to know about Responsive Search Ads
At the end of June 2022, Google is phasing out Expanded Text Ads. These are being sunset in favour of Responsive Search Ads.
- June 24, 2022
News
AnswerThePublic’s acquisition by Ubersuggest: What does it mean for marketing?
One of the biggest news stories doing the rounds in marketing circles right now is that AnswerThePublic has been acquired by NP Digital’s Ubersuggest.
- June 15, 2022
Marketing
What Does A Digital Marketing Agency Do?
Investing in the help of a digital marketing agency is an important step for any small business, but what does a digital marketing agency do?
- May 31, 2022
SEO
Bing vs Google: What is the difference between the two?
You might think that there’s not much difference between Bing and Google, but under the bonnet they offer their own unique approaches.
- October 18, 2021
Marketing
How To Optimise Your Google My Business Listing
Many see Google business listings as a natural successor to older online directories like Yell, but powered by the world's largest search engine.
- July 11, 2020