When it comes to evaluating the speed, performance, and user experience of a website, two tools often used by SEOs and developers are Google’s Core Web Vitals (CWV), and Lighthouse.
In PPC, your budget determines your potential. While it’s tempting to dip your toe in the water with a small spend, remember that PPC operates in a competitive marketplace. Each click is a bid in a live auction, and the higher the competition, the more it costs to secure your audience’s attention.
If you’re running an eCommerce business, creating new pages is a natural part of your website evolution. Uploading new products, expanding collections, blogs, and filters all demand dedicated space, right? Not always.
For many eCommerce retailers, entering the autumn/winter (AW) season was anything but smooth. Consumer confidence was at a low point, with shoppers closely evaluating their financial situations, the state of the economy, business conditions, and job markets. The Consumer Confidence Index highlights a simple truth: when consumers feel optimistic, they spend more, boosting the economy. […]
Hello, I’m Alicia Cripps, and over the past month, I’ve had the amazing opportunity to intern at Fueld.
Hi, my name is Matthew and I worked at Fueld for 3 days for my year 10 work experience: here’s what I’ve learnt.
If you’ve noticed a sudden spike in pages returning 404 errors or marked as “Duplicate, Google chose different canonical than user” in your Google Search Console during the first half of 2024, you might be alarmed.
We’ve been using ActiveCampaign for a number of months now, mainly to help us integrate helpful lead forms on our website, but we knew the platform was capable of much more!
One thing is for certain, whether we like it or not- AI is disrupting and rapidly revolutionising the digital marketing landscape for agencies and advertisers!
Google Analytics can be challenging to wrap your head around. There are so many metrics available for tracking, and so many tweaks you can make to better understand the way traffic interacts with your website. One visualisation of this is the Conversion Funnel.
Since Google performance max was released in November 2021, we’ve been spending a lot of time getting to grips with it and understanding how to utilise it best to see a worthy increase in revenue and return on ad spend (ROAS).
Since ads need to draw in specific audiences at specific times, it’s vital they are adaptable and highly personalised. This is what RSAs do.
Google puts users at the forefront of their considerations when indexing your website. A user’s experience upon entering your website is key to how favourably Google will view your website.