We think it might be… 18 months ago each piece of written content produced by our agency would have been hand-crafted by a human. 100% researched, proof-checked and shared We loved it like that… We didn’t see any reason for change. It was authentic! But change was inevitable- Artificial intelligence (AI) is advancing rapidly, but […]
Google Analytics can be challenging to wrap your head around. There are so many metrics available for tracking, and so many tweaks you can make to better understand the way traffic interacts with your website. One visualisation of this is the Conversion Funnel.
Since Google performance max was released in November 2021, we’ve been spending a lot of time getting to grips with it and understanding how to utilise it best to see a worthy increase in revenue and return on ad spend (ROAS).
Since ads need to draw in specific audiences at specific times, it’s vital they are adaptable and highly personalised. This is what RSAs do.
Google puts users at the forefront of their considerations when indexing your website. A user’s experience upon entering your website is key to how favourably Google will view your website.