Bristol DPF Centre

Paid Search (PPC)

Who are Bristol DPF Centre?

Bristol DPF Centre is a specialist automotive service provider dedicated to diagnosing, cleaning, and maintaining Diesel Particulate Filters (DPFs) for vehicles. It caters to private and commercial clients and offers expert solutions to improve engine performance, reduce emissions, and extend the lifespan of DPFs.

Commercial Thinkers..

The Challenge

Bristol DPF tasked us with efficiently increasing the number of leads for their DPF cleaning services. Their goal was to reach car enthusiasts and motorists while maintaining a strong focus on generating leads, reducing the cost per acquisition (CPA), and maximising return on investment (ROI).

Project Objectives

- Reach car enthusiasts and motorists who are in-market for the services offered by Bristol DPF Centre. - Increase enquires across paid search, and more specifically Google. - Improve the cost per enquiry, with the focus on maximising return on investment.

The Solution

Using Google Ads, we’ve implemented multiple search campaigns segmented by keyword intent. Broader but still valuable terms are placed in separate campaigns, while higher-intent, lower-volume keywords are prioritised elsewhere. This approach allows us to optimise Smart Bidding with specific cost-per-conversion targets, ensuring tighter control over lead generation costs. We regularly review search terms, refining targeting and exclusions to eliminate wasted spending and improve efficiency. Since Bristol DPF operates within a specific geographic area, we’ve focused on serviced regions, avoiding unnecessary spending on audiences outside their reach. Additionally, we’ve ensured ads are fully optimised by utilising all available space on the search results page and continuously refining messaging to improve conversion rates.

The Results

Enquiries increased by 514% through the strategic segmentation of keywords into separate campaigns, enabling us to bid more effectively against competitors in auctions for key terms. The conversion rate improved by 144%, reflecting a higher quality of traffic directed to the website, thanks to ongoing optimisations of negative keywords and ads. Cost per conversion decreased by 82%, allowing the client to maximise returns while spending less to acquire new business. This approach successfully aligned with the client’s objectives, and with a new website launched towards the end of 2024, we’re confident in delivering even stronger results in 2025.