PPC
High-impact Pay-Per-Click management
Get in TouchPaid search - or Pay Per Click (PPC) is a high-impact strategy which drives prominence on the search engine results page (SERP), and no paid media strategy should be without it.
What Can Our PPC Team Do For You?
We recognise that no two businesses are the same and your marketing strategy should be customised to suit your business goals.
Our PPC team are experts in online advertising and driving business growth with a focus on improving your bottom line. We use a data-led approach to move the needle and deliver exceptional results. Our extensive experience enables us to identify areas of opportunity, find a solution and act quickly to turn your campaigns into success.
Our Four Main Pillars of PPC:
Performance Max
Google Performance Max is a full-funnel campaign type that enables you to reach potential customers at each stage of the advertising funnel. Build brand awareness through YouTube and Google Display placements, influence decisions in the Search results or drive sales via the Shopping listings. PMax can maximise your budget and boost your reach amongst new and existing customers. Performance Max has replaced Smart Shopping campaigns and uses a variety of text, image and video-based content to generate leads and sales. It reaches customers at numerous stages of the buying journey, meaning sales are far more likely. We’ve regularly made clients’ marketing campaigns more profitable by using PMax. In our experience, it often outshines traditional Google shopping campaigns and can deliver a much higher Return On Advertising Spend (ROAS). Performance Max is a great way to achieve brand awareness, sales and retention, making your marketing budget go further.
Google Search Ads
When researching a product or service, often the first port of call is to “Google it”. Google Search Ads enable you to get in front of potential customers with text ads, appearing at the top of the search results. So when someone is searching for a phrase closely related to your product or service, you’ll want to be running search ads so that you can capture that website traffic and convert it into sales or leads. Moreover, Google Search Ads allow you to target specific keywords, demographics, and geographic locations, ensuring your ads reach the right audience. With detailed analytics and performance tracking, you can continually refine and optimise your campaigns to maximise ROI and achieve your business goals.
Shopping Ads
Drive sales and revenue directly through your Google Ads campaigns via the Shopping campaign type. Google Shopping enables you to present your products at the top of the search results, often being the first touch-point for customers in their purchase journey. These are linked to your website and showcase your products with a large image and price point. Additionally, Google Shopping campaigns provide detailed performance data, allowing you to track key metrics such as impressions, clicks, and conversions. This data helps you refine your strategy, optimise bids, and ensure that your products are reaching the right audience, ultimately driving more sales and increasing your return on investment.
Display Ads
If you want to reach a large audience and showcase your product or service, Google Display is for you. This campaign type puts you in front of thousands of potential customers and makes them aware that you exist. Reach audiences based on their interests, what they’re searching for on Google or use your own data to retarget previous website visitors. This brings powerful possibilities to warm your audience up to your products and services, delivering dynamic display ads to drive more brand awareness and engagement.
Other than the core PPC services, we also cover:
Bing Ads
Often overlooked, Bing Ads can be a valuable tool for reaching an audience who simply aren’t using Google. Bing has approximately 100 million daily active users worldwide, primarily used by a more educated, affluent audience. We often find that whilst the volume of users on Bing is lower than Google, Bing traffic converts more often making it more profitable in many cases. So, if you’re looking to expand your business beyond Google Ads, Bing could be your answer.
Retargeting
Retargeting is a vital tool for any marketing strategy and has numerous benefits. Recapture potential customers who have left your website without converting into actual customers. Develop brand awareness with repeated exposure to your brand name and logo or move users further down the sales funnel. Ultimately, retargeting campaigns are much cheaper than prospecting, so if you’ve already spent the money to capture their attention once why not pay a little more to engage with potential customers again, at least this time they know who you are and are more likely to convert.
Data Analysis
Data analysis is an important part of any marketing campaign. By understanding your audience and how they engage with your website you can start your campaigns off on the right foot. Once up and running, it’s important to analyse your data to understand campaign performance and identify opportunities for improvement. Without data analysis, you’re guessing, which is never going to be as accurate and provide a platform for growth.
Who We Work With
PPC is often seen as a shortcut to success. Get to the top of Google, capture website traffic and turn it into sales or leads. Our expertise enables us to find solutions for your business and develop campaigns that reach your core audience and potential new customers.
Our PPC team have a deep understanding of multiple industries throughout their years of experience, having worked locally, nationally and internationally. Whether it’s attracting bookings for hotels, enquiries for law firms or building awareness of events, our team has you covered.
See our case studies for some of our happy PPC clients!
Interested in finding out how we can improve your PPC and get more value from your Google Ads campaigns?
Get in touch with our PPC team today to see how we can help move the needle for your business.
Talk to Us
PPC News:
The world of PPC and Google Ads is ever-changing, and we’re on top of all the latest developments. Stay up-to-date with all the updates in digital marketing on our Fueld News Page:
PPC FAQs:
PPC can cost anywhere from £1,000 per month to 100’s of millions of pounds. Thankfully, we suggest a minimum starting budget of £1,000 per month for PPC which is paid directly to Google Ads. Our starting PPC management fees cost £600.
Yes, we use our 15+ years of PPC experience to create compelling and engaging ad copy to drive maximum conversion performance from your ads.
You may see results from day 1 of your PPC campaign, however, we typically suggest a minimum of 3 months to gather enough data for sustained growth.
This will depend upon your business needs, industry and budget capabilities. We can help you discover the total market available for your business and what those costs may look like via our in-depth data analysis and consultation with your team.
PPC can help you reach a huge number of potential customers, build brand awareness and drive sales or leads directly through to your business with the correct strategy in place. It can also help to bridge the gap between the top of Google whilst your SEO strategy is being deployed.
Why choose Fueld?
We’re a tenacious, capable team of commercial strategists and Industry experts experts with a wealth of proven expertise across digital marketing. Using the combined power of creativity and data, we partner with ambitious eCommerce and service-based brands to achieve measurable and often dramatic business growth.
If you’d like to achieve measurable business growth and are open to hearing how Fueld can help you please book a call with our Industry experts or pop into our office based in Bath!