Who are Bath Luxury Rentals?
Bath Luxury Rentals presents various accommodations, from charming Georgian Town Houses to unique apartments and expansive homes. Their properties cater to cosy retreats for two and spacious settings for groups of 16 or more, ensuring an unforgettable stay to cherish.
The Challenge
Bath Luxury Rentals was seeking a strategic advertising agency capable of boosting their online bookings among large groups looking for luxury accommodation in Bath. They needed a partner who could develop and execute a targeted advertising strategy to effectively reach and engage this specific market segment, ultimately increasing their booking rates and maximising their return on investment.
Project Objectives
Increase brand awareness of Bath Luxury Rentals to highly targeted audiences and boost online bookings for luxury properties among large groups.
The Solution
We developed a highly targeted Google Search Ads strategy designed to reach customers specifically searching for luxury accommodations in Bath, catering to the needs of large groups. This approach ensures that our ads are displayed to the right audience, driving more relevant traffic and boosting bookings for our premium properties.
The Results
We regularly optimised their keywords and ads to ensure that only the most effective elements were running, which dramatically increased the conversion rate. Through careful bidding and budget management, we captured more enquiries at a lower cost per acquisition, eliminating wasted spend on underperforming campaigns.
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"The team at Fueld were fantastic! They helped us boost our online bookings drastically between 2022 - 2024 meaning we beat our targets considerably. Their team are incredibly knowledgeable and approachable, always forthcoming with new ideas and available to answer any questions that crop up" - Mark Whittington
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