Is AI the newest member of your team?

We think it might be…

18 months ago each piece of written content produced by our agency would have been hand-crafted by a human. 100% researched, proof-checked and shared We loved it like that… We didn’t see any reason for change. It was authentic!

But change was inevitable-

Artificial intelligence (AI) is advancing rapidly, but is it something to be feared by you, your colleagues, customers or clients??

One thing is for certain, whether we like it or not-  AI is disrupting and rapidly revolutionising the digital marketing landscape for agencies and advertisers!

So how are agencies’ strategies evolving with AI?

AI-Powered Tools

Let’s start with some tools…

AI-powered tools and algorithms have already changed the game. They’re not just enhancing ours and many other advertiser’s strategies; they’re reshaping them entirely.

From ‘heavy lifting’ admin tasks to delicate audience refinement, quite literally There’sAnAIforThat.

AI allows us to analyse vast amounts of data in real time, gaining insights into customer behaviour that were previously unimaginable. This means we can deliver hyper-personalised Ad campaigns that resonate with audiences on a whole new level. In our client’s world, the impact is often huge and where implemented effectively this translates into more leads, more sales and a growing ROI!

One of the most significant ways AI transforms digital marketing is through automation. Tasks that once required hours of manual effort can now be completed in seconds with AI-powered tools. It simplifies processes and allows marketers to focus on strategic initiatives by managing ad campaigns and analysing data.

Social Ad Campaigns

We often use AI in our Social Ad campaigns by using Meta Advantage Plus. Advantage+ Shopping campaigns allow us to fully utilise the Meta algorithm to reach highly engaged audiences who are most likely to make a purchase or to take another desirable action.

Without preconceptions of who our consumers should be, we can reach new audiences, drive brand awareness, and consideration and ultimately purchase all in one campaign. We’ve found that Advantage+ works best in tandem with more closely defined audience targeting across other campaigns, to drive high performance throughout the purchase funnel.

But perhaps the most revolutionary aspect of AI in digital marketing is its predictive capabilities. AI can accurately forecast future trends and customer behaviour by analysing historical data and patterns. This allows marketers to anticipate needs based on seasonal peaks and capitalise on reaching red-hot buyers ahead of their competitors!

Like any scaleup agency, it’s the growth of our client base that builds our brand. Over time we’ve built a pretty hefty tech stack, compiled of prospecting tools that deliver us pin-point accuracy of prospect targeting and audience segmentation

Here’s a flavour of a few of our favourite tools, and guess what powers them… You guessed it…AI

Prospecting Tools

Apollo fills our pipeline… pinpointing potential leads. By using AI algorithms, we can analyse large datasets to find the most promising and high-intent prospective clients. This means less time wasted on cold leads, and a damn sight less time enriching data with a lot of guesswork.

Our pipeline is built with purpose, qualified and focussed on maximising engagement with prospects most likely to convert.

Smart Leads has transformed how we analyse customer data. With its AI-powered insights, we can uncover hidden patterns and trends impossible to detect manually. This allows us to craft hyper-personalised campaigns that resonate with our clients’ audiences. Whether predicting trends or anticipating needs, Smart Lead keeps us ahead of the competition.

However, as AI continues to evolve, agencies and brands need to approach with caution. For now at least…AI isn’t about replacing human marketers; it’s about augmenting their capabilities. By leveraging AI-driven insights and automation, marketers can enhance their strategies and deliver better results.

Conclusion

At Fueld, we’re committed to helping businesses navigate this new era of AI-powered advertising. From developing AI-driven content strategies to implementing chatbots and predictive analytics. We work in a results-based sector, and our work is only as good as our client’s ROI.

To sum up, we’ve entered the era of AI-powered digital marketing. By embracing this technology and adjusting to its capabilities, our clients are reaching new heights, and our agencies’ efficiencies and innovation are improving. We will continue to leverage AI and harness its power, to ensure we aren’t left behind.

So I guess after all that, what’s the verdict?…….

AI-generated article or Human written content?…

Let us know in the comments or get in touch with our team to find out how Fueld uses AI to guide our strategy, scale our prospecting outreach and maximise our client’s ROI.