For many eCommerce retailers, entering the autumn/winter (AW) season was anything but smooth. Consumer confidence was at a low point, with shoppers closely evaluating their financial situations, the state of the economy, business conditions, and job markets. The Consumer Confidence Index highlights a simple truth: when consumers feel optimistic, they spend more, boosting the economy. […]
Hello, I’m Alicia Cripps, and over the past month, I’ve had the amazing opportunity to intern at Fueld. Here’s how my experience went: As a Fashion Marketing and Management student, I’m drawn to the cross-over between creativity and business strategy, where digital marketing plays an important role. With brands emphasising their digital presence, I recognised […]
Hi, my name is Matthew and I’ve worked at Fueld for 3 days for my year 10 work experience here’s what I’ve learnt. This is my blog having worked at Fueld. Fueld is a digital marketing company which promotes and boosts business online via three main methods: SEO (Search Engine Optimisation) and Content creation, Paid […]
If you’ve noticed a sudden spike in pages returning 404 errors or marked as “Duplicate, Google chose different canonical than user” in your Google Search Console during the first half of 2024, you might be alarmed. But rest assured, there’s no need to panic or take drastic action. What Are /1000 URLs? These URLs, with […]
We’ve been using ActiveCampaign for a number of months now, mainly to help us integrate helpful lead forms on our website, but we knew the platform was capable of much more! Luckily the timing of the Active Campaign Study Hall in London was perfect, I went along with an open mind to walk away with […]
We think it might be… 18 months ago each piece of written content produced by our agency would have been hand-crafted by a human. 100% researched, proof-checked and shared We loved it like that… We didn’t see any reason for change. It was authentic! But change was inevitable- Artificial intelligence (AI) is advancing rapidly, but […]
Google Analytics can be challenging to wrap your head around. There are so many metrics available for tracking, and so many tweaks you can make to better understand the way traffic interacts with your website. One visualisation of this is the Conversion Funnel.
Since Google performance max was released in November 2021, we’ve been spending a lot of time getting to grips with it and understanding how to utilise it best to see a worthy increase in revenue and return on ad spend (ROAS).
Since ads need to draw in specific audiences at specific times, it’s vital they are adaptable and highly personalised. This is what RSAs do.
Google puts users at the forefront of their considerations when indexing your website. A user’s experience upon entering your website is key to how favourably Google will view your website.