Bike Club

Since Bike Club has a very specific demographic, they needed a strategic ads agency with the skills to implement precise audience targeting. That way, they could dramatically extend their brand awareness, drive engagement and accelerate Bike Club subscribers.

Fueld’s proven paid media experience made us the perfect fit for Bike Club’s project. And with our commitment to clear performance reporting, it was easy for Bike Club to see how our work drove real-time return on investment.

Our team ensured our sponsored ads strategy stayed consistent with Bike Club’s organic objectives. And we took great care to align our ads with their ‘Above the Line’ campaign.

• Accelerate sponsored social ad spend beyond previous limitations
• Increase return on ad spend (ROAS) across all channels to maintain sustainable subscriber growth
• Improve lead quality to keep sub-prime purchases at a manageable level
• Provide strategic direction on ad performance to support Bike Club’s in-house team

Through extensive testing, we refined audiences down to the most engaged and high-intent segments. That way, we could allocate paid media spend to where it was likely, ensuring every pound spent generated the greatest possible value.

We also maintained strong communication with Bike Club to support the awareness driven by their ‘Above the Line’ campaign, which included TV and out-of-home advertising. This let us capitalise on higher market interest with a multi-touch social campaign that evolved with the client’s needs.