A week at Fueld on Work Experience
Scarlet, August 2, 2024
Hi, my name is Matthew and I’ve worked at Fueld for 3 days for my year 10 work experience here's what I’ve learnt. This is my blog having worked at Fueld.
Fueld is a digital marketing company which promotes and boosts business online via three main methods: SEO (Search Engine Optimisation) and Content creation, Paid Search and Paid Social. I know that sounds confusing but let me talk you through what I’ve learnt it means.
What is Paid Search Marketing?
Paid Search Agencies like Fueld focus on creating and managing ads appearing on search engine results pages (SERPs) and boosting the number of people visiting your website and becoming more familiar with your brand. The Fueld team uses in-depth research and paid search analysis to optimise your ads and get your business out there. The team ensures that the client’s outcome of the marketing campaign is valued and clear and they work with services such as Google paid search and other search engines.
How does Paid Social work?
From what I’ve learnt Paid Social management is a method to promote business via adverts on Social Media platforms. Paid Social strategies include targeting specific audiences to capture customers’ attention and enhance ads’ effectiveness. Fueld works across different platforms such as Meta, TikTok, Pinterest and LinkedIn. Another strategy used at Fueld is the funnel strategy – a method where ads are placed into three categories:
Awareness – ads designed for customers who may not yet be familiar with a brand.
Consideration – ads designed for customers who know a brand but need to be more informed before making a decision.
And Conversion – designed to make customers take action such as using services or buying a product.
What is an SEO Agency?
SEO stands for Search Engine Optimiser. Unlike paid search, which involves paying for ad placements, SEO focuses on optimising a website so that it ranks higher in organic search results. Therefore businesses can rank high on SERPs without paying any money towards ads. Which I think makes SEO agencies essential for building your brand online. Fueld uses strategies such as including internal and external links to a website, this helps develop the site and tells google the website is valid and authentic.
Content Marketing Services
Fueld’s team goes through in-depth keyword research tailored to businesses keeping on top of trends and Google updates. They write quality digital content such as blogs and articles for websites. Attracting organic traffic and increasing business visibility.
Why Hire a Digital Marketing Company?
From what I’ve seen, by hiring a digital marketing agency like Fueld, businesses can make sure their ads are effective. Here at Fueld, unlike other digital media companies, they use ROAS (Return on Ad Spend) to ensure clients get quality results for what they pay for. The staff are nice and have expertise on current trends and stay updated with the best practices. So book a call now and chat!
Through my three days working at Fueld I’ve enjoyed learning about the different aspects of advertising for companies and what companies go through for their ads. I never really thought when I saw an ad online that it was tailored to me and that for each click on a Google ad, the company has to pay. I’ve also enjoyed working as part of the Fueld team and seeing what businesses are like day to day. I would like to learn more about digital media as it’s an interesting subject and also about running your own business as it’s something I would consider for my future. Overall I’ve enjoyed the work experience, I think it’s been very useful.
Matthew, Ralph Allen – Year 10 Student
