Describe your role at Fueld
Paid Media Executive
What do you love most about your role?
I like that PPC feels like a puzzle you can solve. All the data is there, ready for you to understand how it fits together and what it’s really telling you. It’s almost like a tough maths question – you have all the tools at your disposal and you just have to put everything you know together to bring the solution to a great campaign to light.
What’s your secret to creating campaigns that really resonate with health and wellbeing audiences?
The most important part is understanding why someone is searching in the first place. Health and wellbeing audiences encompass such a wide range of people, all at very different stages in their journey, so I spend time thinking about the mindset behind each search and what would feel genuinely helpful rather than intrusive. By aligning campaigns with intent and real user needs, the messaging feels more natural and tends to resonate more strongly, and gets in front of people at just the right time.
What’s your favourite health or wellbeing habit that keeps you at your best?
I swear by having a good regular cry, even if you don’t feel like you need one – it keeps me from having too many frequent emotional wobbles and lets me get everything out in one go so I can keep a genuine positive outlook!
Lightning Round
- Coffee, tea, or smoothie? – Tea! Black, no sugar!
- Favourite social media platform for work or fun? – Instagram
- Walk, gym, cycle or yoga – what’s your vibe? – Definitely a walk, especially to somewhere I haven’t explored before.
- Favourite podcast, blog, or book for inspiration? – While I do love to read, I tend to look to loved ones, friends and colleagues for inspiration – bouncing ideas off each other and seeing their successes greatly encourages me to strive for better for myself and my work!
- Go-to productivity hack? – I find getting up and having a quick stroll around my immediate surroundings (and a good stretch!) helps reset my brain if I’m hitting a wall while working.
- If you could only eat one meal for the rest of your life, what would it be? – Easily sushi