Describe your role at Fueld
As Fueld’s operations manager, I oversee all day-to-day operations to ensure the smooth delivery of client work, implementing new, efficient processes and aligning teams for agency success.
What do you love most about your role?
I love how varied my role is. One day I could be creating a new process for something that’s broken, or the next I could be problem solving a challenge around client demands. However, the one thing I would say is I love seeing the team and the agency succeed through collaboration!
What’s your secret to creating campaigns that really resonate with health and wellbeing audiences?
Not taking into account trends when it comes to campaign messaging. Trends come and go, but health and fitness audiences trust data, honesty and human-based messaging. That’s why we prioritise evidence-led insights to create campaigns that build long-term trust.
What’s your favourite health or wellbeing habit that keeps you at your best?
I never used to eat breakfast, but I now couldn’t go a day without it. A big bowl of yoghurt and fruit really sets me up for the day to give me the energy I need.
Lightning Round
- Coffee, tea, or smoothie? – Coffee – always!
- Favourite social media platform for work or fun? – TikTok – it serves so many purposes! If I need inspo, meal ideas or a fitness routine – it has it all.
- Walk, gym, cycle or yoga – what’s your vibe? – I’ve never been a huge fitness buff, but I’ve recently got into running with the help of the Couch to 5K app. I’d highly recommend it for anyone looking to start running but at a total beginner’s level.
- Favourite podcast, blog, or book for inspiration? – Atomic Habits. This book really changed my outlook on my everyday life.
- Go-to productivity hack? – Make lists! There is nothing more satisfying than ticking items off your list as you go and ending the day with a clear schedule.
- If you could only eat one meal for the rest of your life, what would it be? – Like Kelly, a rice bowl! They’re so versatile as you can make so many different combinations.