Quicksilver Scientific

To significantly reduce paid media investment while protecting revenue and improving overall performance efficiency.

Quicksilver Scientific needed to almost halve paid media spend without triggering the typical drop in revenue and efficiency that often follows budget reductions. At the same time, the brand wanted to improve return on ad spend, reduce cost per acquisition, and grow market share in an increasingly crowded category.

With an existing account structure that included a high number of overlapping campaigns and limited funnel clarity, the challenge was to simplify, refocus, and optimise activity while continuing to drive growth and unlock new customer demand.

To drive stronger performance outcomes from a leaner paid media strategy.

The primary objective was to almost halve paid media investment while limiting any decline in revenue. Alongside this, we aimed to significantly improve return on ad spend, setting a strong efficiency target with an ambitious stretch goal, while also reducing cost per acquisition to a more sustainable level over time.

From a growth perspective, the campaign focused on meaningfully increasing market share, with a longer-term ambition to move well beyond current levels. This was supported by a continued emphasis on new customer acquisition and building performance that could scale sustainably, rather than chasing short-term gains.

We restructured the paid media strategy for clarity, efficiency, and data-driven decisions. Campaign structures were simplified, eliminating duplication and cannibalisation, with clear separation for top, mid, and bottom funnel, plus dedicated hero product campaigns aligned to audiences. Budgets were actively optimised based on consumer behaviour and performance data, shifting spend to higher-returning campaigns through weekly reporting and regular optimization cycles. Creative strategy, in collaboration with Quicksilver Scientific, focused on quality and variety (static, video, partnership ads).

Messaging shifted from product-led to problem-led, positioning supplements as solutions to health challenges, supported by strong visuals, clear CTAs, product tags, and utilising Meta’s AI features. We ensured paid media aligned with Quicksilver Scientific’s wider organic, site, and product strategies, collaborating closely with Quicksilver Scientific’s SEO and Shopify partner agency and the internal marketing team to quickly pivot, support launches, and reinforce underperforming keywords.

The campaign exceeded all objectives, delivering exceptional growth while operating on a significantly reduced level of investment.

Paid media spend was cut by nearly half, yet revenue grew at a comparable rate, substantially outperforming the original revenue target. Return on ad spend more than doubled against initial efficiency benchmarks, while cost per acquisition was reduced to well below previous levels, comfortably surpassing our stretch efficiency goals.

Market share increased dramatically, far exceeding initial expectations and reaching peak levels well beyond the original target during the campaign period. Beyond the headline results, the strategy delivered multiple months of record-breaking revenue on materially lower budgets, increased the proportion of new customers to support long-term growth, and drove a meaningful improvement in website conversion rate.

Reducing spend would typically result in declining performance. In this case, revenue accelerated, efficiency improved, and the campaign uncovered clear opportunity for further scaling. Based on these outcomes, discussions are now underway to expand into additional channels, including programmatic and emerging platforms, to unlock new audiences and future growth opportunities.