GolfClubs4Cash

GolfClubs4Cash had ambitious growth targets that required increasing budgets across a complex, multi-touchpoint media mix, including Google, Meta, TikTok, and StackAdapt spanning both programmatic display and digital out of home. The core challenge was ensuring that performance efficiency did not decline as spend increased.

As budgets scale, cost per acquisition can rise quickly, particularly when campaigns rely on a combination of upper and lower funnel activity. We needed to strike the right balance between protecting efficiency and unlocking incremental volume, ensuring that each channel played a clear role in driving sustainable revenue growth without eroding return on investment.

To scale paid media investment while maximising returns and maintaining strong performance efficiency.

The primary objective was to nearly double paid media spend over a six month period, while ensuring profitability remained tightly controlled. Alongside this, we aimed to identify and unlock remaining market opportunities to support sustainable growth across the full media mix.

From a performance perspective, the paid media activity benchmarked against clear commercial targets – of which were ambitious but remained realistic – reaching above and beyond past results.

We implemented a carefully controlled scaling strategy designed to increase investment without compromising performance. Spend was increased incrementally over a four week period, allowing us to closely monitor efficiency and adjust activity in real time as budgets more than doubled.

Campaign structures were refined to clearly separate new customer acquisition from existing customer activity, supported by tailored audience strategies built to expand reach while protecting core converting audiences. This segmentation allowed us to scale responsibly, ensuring each channel and campaign had a clearly defined role within the wider media mix.

Ongoing audience and creative optimisation played a key role throughout the project, supported by regular performance reviews and close collaboration with platform representatives to sense check proposals and validate scaling decisions. By combining learnings from previous projects, strong market knowledge, and an understanding of seasonal demand patterns, we were able to capitalise on peak trading periods while maintaining control over cost efficiency.

The campaign exceeded all performance objectives, delivering strong incremental growth while improving efficiency at scale.

Paid media attributed revenue exceeded target by 17.09%. This translated into a return on ad spend exceeding 16.50, at least two points over our benchmarked target, despite a substantial increase in spend and broader targeting.

Cost efficiency also improved as activity scaled, with a notable reduction in cost per acquisition. At the same time, paid media’s contribution to overall site traffic increased beyond expectations, with average paid traffic share exceeding our forecasted share by 4%.

Typically, increasing budgets and expanding reach puts pressure on efficiency. In this case, performance improved across all key metrics, demonstrating the strength of the strategy and highlighting significant potential to continue investing and scaling paid media activity in future campaigns.