Young Epilepsy

To raise meaningful awareness and understanding of epilepsy through a national brand campaign, while engaging a broad but highly relevant set of audiences.

Young Epilepsy wanted to use campaign films to educate audiences about the different types of seizures, many of which are poorly understood or rarely represented. The challenge was not only to drive reach and video views, but to ensure the campaign genuinely informed, resonated emotionally, and sparked conversation.

Alongside public awareness, the charity also needed to engage healthcare professionals, build remarketing audiences for future activity, and provide young people with epilepsy a simple, accessible way to help others understand their condition and how to support them.

To deliver a high impact awareness and education campaign that combined reach, engagement, and long term value.

The primary objective was to expose relevant audiences to the campaign films through a brand awareness strategy, using video to educate people about different seizure types and how to support young people experiencing them. A key focus was ensuring the content was easy to understand, empowering young people with epilepsy to share the films with their own networks as a tool for explanation and advocacy.

In parallel, the campaign aimed to engage healthcare professionals with the charity, build high quality remarketing audiences for future targeting, and encourage users to visit the campaign landing page and contact Young Epilepsy for further information and support.

We delivered a carefully planned, multi channel video led campaign designed to maximise reach, engagement, and educational impact.

Channel selection was guided by audience behaviour and campaign objectives, ensuring the right message reached the right people at the right time. We worked closely with Young Epilepsy to advise on video formats, asset volumes, and messaging frameworks, including cut down trailers, consistent golden thread messaging, and tailored creative for professional audiences on LinkedIn.

Throughout the campaign, we held regular check ins with the charity to review engagement quality and audience response. These discussions directly informed optimisation decisions, including identifying which seizure related videos resonated most strongly and introducing retargeting only static image ads to reinforce key messages.

The campaign exceeded all key forecasts, delivering strong reach, deep engagement, and meaningful real-world impact.

Across all channels, impressions surpassed expectations, with video engagement significantly outperforming forecast benchmarks. Traffic to the campaign landing page also exceeded targets, demonstrating strong audience interest and intent beyond passive viewing.

Beyond core performance metrics, the campaign generated substantial additional value. Subscriber growth on YouTube increased notably following the campaign, ad engagement was strong across all platforms, and LinkedIn activity in particular drove visible audience growth. Crucially, the campaign prompted direct engagement from healthcare professionals, including outreach from Great Ormond Street Hospital, who proceeded to be a key contact for Young Epilepsy.

Audience response highlighted the emotional and educational impact of the films, with a high volume of supportive comments, shared personal experiences, and positive feedback across platforms. Many users noted that the campaign helped them understand seizure types they had not previously encountered. Notably, the strongest-performing creative across multiple platforms focused on one of the rarest and least understood seizure types, confirming the campaign’s success in raising awareness, sparking curiosity, and encouraging conversation around underrepresented experiences of epilepsy.